Aesop Lunar New Year Campaign

Creative Project Manager and Producer

Summary

To connect meaningfully with our clients who celebrate the Lunar New Year, we looked to the new year ritual of ‘sweeping the dust’ as the inspiration for this global campaign that was implemented across our in-store, digital and social channels. The ritual is the simple yet meticulous act of cleaning one’s home before the new year dawns so as to welcome a year of fortune and prosperity. As linens are aired and floors swept, grievances are forgiven and slates wiped clean.

Credits

Photography: Robin Stein

Art Direction: Takiri Nia

Copywriting: Caroline Zavakos

Company: Aesop